by Maryann Posten
After years of hearing pundits dwell on economic doom and gloom, it was refreshing to read Fortune’s Geoff Colvin opine with optimism in his article, “Lucky 2013: A Case for Economic Good Times.”
In it Colvin paints a rosy picture where increased domestic energy production is fueling national economic benefits. New manufacturing plants are being built around the country. Tax codes and immigration laws are reformed for the common good. “The economy builds steam and hiring picks up,” he writes.
Easy to think, “Yeah right,” but I do see many reasons to be optimistic regarding big business growth like…
- The Dow Jones average touched an all-time high this month.
- Tech jobs are reenergizing employment in cities around the country from New York to Charlotte to St. Louis to Phoenix and even Detroit.
- Employment increased in professional and business services, computer systems design, construction, and healthcare in February 2013
While others still see the corporate growth glass half empty, I see it more than half full based on actual data pouring into ALC B2B. Specifically in the area of higher salaried executives, counts of executive contacts are climbing across the board reflecting increased hiring trends in big business.
For example, ALC B2B now counts 130,142 executives in our Fortune 1000/Top 2000 Database. That’s a 22% increase over this time last year.
Based on our latest Executive Masterfile update, we see companies adding new positions in many key areas including:
- C-Level Execs: Up 8% to 3.5MM
- HR: Up 10% to 667K
- Information & Technology Officers: Up 36% to 684K
- Operations: Up 14% to 669K
- Sales & Marketing: Up 40% to 785K
With rising employment at the corporate management level, come new needs companywide. I predict big business, which has been hoarding cash over the past few years, will return to investing in growth. Now is a prime time to get your brands and offers in front of the high-level decision makers planning to spend this year.