Target Business People where they Live and Consumers where they Work

ExecuLink combines ALC’s B2B Executive Masterfile with LexisNexis linking technology that gives marketers a unique view of the high-level business executive that provides insight to both their careers and lifestyles. This dimensional intelligence allows marketers to make a personal connection with customers and prospects. ExecuLink data may be leveraged for multi-touch marketing campaigns. Both home and business addresses are provided at one base rate.

Find the Missing Business/Consumer Link

Never before have marketers had this level of insight into what their consumer audience does for a living or how and where their business customers live. Now with ExecuLink, you have the unprecedented ability to place your offer in a prospect’s home as well as on his or her office desk.

ALC ExecuLink gives marketers a newfound ability to target consumers by key business data and executives by personal and household demographics. This presents an array of creative testing opportunities aimed at both touch points.

ExecuLink Business Targeting Data Available with Home or Business Address

ExecuLink Consumer Targeting Data Available with Home or Business Address

Armed with actionable information about a potential customer’s business and home life, direct marketers can explore many creative strategies such as delivering...

...high-end apparel and merchandise catalogs to upper level managers at their home address
...financial planning information to executives by age at both office and home
...B-to-B subscription offers at home address
...travel offers to both business and home address

View ALC B2B ExecuLink Datacard

Call 1-609-580-2978 or send an email to maryann.posten@alc.com for a free B2B marketing consultation.

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